Build the Right Program
Partner tiers, incentive models, and routes-to-market designed for how your business actually sells.
Your Partner Ecosystem
Should Be a Revenue Engine
Fractional partner ecosystem leadership for Series B–D B2B SaaS and AI companies — scaling partner revenue with enterprise operator discipline, without the enterprise headcount.
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Experience Built At
Enterprise muscle. Right-sized for scale-ups.
15+ Years
Enterprise Partner-Operator Experience
19% YoY
Channel Revenue Growth
$12M ARR
From a New ISV Motion in Year One
3 Fortune 500
Programs Built, Scaled, Turned Around
A Deliberate Choice
Why Fractional, Why Now
I spent 15+ years inside Salesforce, ServiceNow, and Lumen — running partner programs from the inside, with real P&L, real boards, and ecosystems that scaled past $1.6B ARR. I went fractional because Series B–D B2B SaaS and AI companies need that operator playbook today — but they can't yet justify a $400K+ Head of Partnerships. That's the gap I exist to close.
I embed 1–2 days a week, bring the same operator discipline I ran inside, and cost a fraction of the full-time alternative.
I'm not a career consultant who's read about partner ecosystems. I've built them, scaled them, and turned them around — with full P&L ownership and board-level accountability. The work I do for clients today is the same work I did as an operator. The only thing that's changed is who signs the contract.
When You Bring Me In
If This Sounds Familiar...
Your partners aren't meeting expectations. They're not driving your strategic priorities. The whole motion is running parallel to the business — sales doesn't trust it, product ignores it, marketing works around it. If any of that sounds familiar, here's the work that turns it around.
Activate the Revenue Motion
Co-sell playbooks, shared comp, and deal registration that sales actually trusts.
Instrument the Engine
KPIs, scorecards, and operating cadences that turn partner activity into measurable, board-ready revenue.
The Operator Advantage
Why an Enterprise Operator for a Growing Company?
The partner playbooks that scaled Salesforce, ServiceNow, and Lumen are the same ones a growing B2B company needs — adapted to your stage. I spent 12+ years building and running partner programs inside those enterprises. Now I bring that operator experience to Series B–D companies, so you get proven partnership strategy without the enterprise overhead or the multi-year learning curve.
Ready to Accelerate Your Partner Ecosystem?
30 minutes. No prep required. No obligation.
Book a Discovery Call