How We Engage
Most partner programs fail on activation, not strategy. I embed with your team and run the motion until partner revenue is real, measured, and repeatable.
When Companies Call Me
The reality: Logos on the partner page, little or no qualified pipeline this quarter.
The revenue fix: Cut the vanity roster and build a milestone-driven activation path for the few partners who actually reach your buyers.
The reality: Reps keep partners out of deals because rules of engagement are fuzzy and comp is not aligned.
The revenue fix: Clear rules of engagement, aligned comp, and co-sell plays that show reps partnering gets them to quota faster.
The reality: Deals are influenced, but attribution lives in spreadsheets. Leadership will not fund what it cannot measure.
The revenue fix: CRM attribution, deal registration, and forecast metrics that stand up to board-level scrutiny.
The reality: The motion sits on a founder's or CRO's desk with a few hours a week, so momentum stalls.
The revenue fix: Dedicated fractional leadership running the motion against weekly milestones, without a full-time executive hire.
What an Engagement Looks Like
Weeks 1–3
Where revenue is leaking, what your sellers say, and what partner economics really look like. Milestone: a prioritized partner thesis.
Weeks 4–8
Rules of engagement, comp alignment, deal registration, and tiering built around how you sell. Milestone: first joint plays in market.
Weeks 9+
Joint pipeline reviews, forecast cadence, and partner business plans in practice. Milestone: partner pipeline your leadership can see and forecast.
Where I Give You an Edge
I have built inside them — including years inside the Salesforce ecosystem, where I learned how partner desks, territories, and seller incentives really decide who gets brought into deals. That insider knowledge is what I put to work for you.
Experience built at
The selling motions I specialize in