Services
Flexible ways to engage, with clear outcomes inside the work.
Engagement
Choose the model that fits where you are — fractional, project-based, advisory, or a fast diagnostic. Most engagements start with the Diagnostic — a fixed-scope first step that tells us both where the leverage is.
Start Here · 30-Day Assessment
In 30 days, get a board-ready view of what is working, where revenue is leaking, and which partner motions deserve investment.
Ongoing · Part-Time
I embed part-time as your head of partnerships — driving strategy, execution, and results.
Fixed Scope · Weeks to Months
I scope, lead, and deliver defined partnership initiatives end-to-end — no scope creep.
Scheduled Sessions · As Needed
A seasoned thinking partner for the strategy, alignment, and decisions that matter most.
Track Record
Real ecosystems at real scale — from the $3B Salesforce services network to the 2,000+ partner Lumen channel.
50+ GSI/RSI partners · 300+ person consulting org
2012 – 2023
Top 250 accounts · Global GSI partner GTM
2023 – 2024
$1.6B ARR partner business · ISV motion from zero
2024 – 2026
What's Included
The capabilities I bring to every engagement.
Ecosystem vision and the plan to execute it.
The right partner archetypes, activated for pipeline.
Program architecture, incentives, and commercial frameworks.
Roles, structure, and operating model built for scale.
Operating cadences, QBRs, and forecasting discipline.
Comp, territory, quota, and partner strategy aligned to growth goals.
In Plain English
Partner jargon, translated. These are the four ways partners drive revenue — most companies should run one or two well, not all four.
Companies that build on or integrate with your product — making it stickier and opening their customer base to you.
Firms that implement and service your product for their clients — from global SIs (Accenture tier) to boutique agencies.
Firms that sell your product for you — extending your sales reach into markets and segments you can't cover directly.
Selling alongside the hyperscalers and through their marketplaces — tapping their sellers, budgets, and buyer trust.
Quantify It
Move five sliders and see the directional value a well-run partner motion could add over the next 12 months — pipeline, revenue, deal size, and cycle time.
Rough estimates are fine — this is meant to be directional.
12-Month Directional Picture
Estimated incremental ARR opportunity
$1.4M – $4.7M
Emerging ecosystem — based on your current partner mix and partner count.
Incremental partner-sourced pipeline
$2.7M – $9.6M
Assumes 3–4x pipeline coverage on new partner-sourced revenue.
Incremental partner-sourced revenue
$900K – $2.4M
Assumes a realistic 12-month lift in partner-sourced mix for your ecosystem maturity.
Deal-size uplift per partner-influenced deal
$18K – $36K
Partner-influenced deals typically close 15–30% larger than direct deals.
Sales-cycle reduction
0.6 – 1.5 months
Partner-influenced deals typically close 10–25% faster.
Directional industry benchmarks, not a forecast. Real outcomes depend on ecosystem maturity, motion fit, and execution capacity.
See what this looks like for your business.
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