Services

Fractional Partner GTM Services

Four flexible ways to add senior partner leadership, matched to the scope and ownership your business needs.

Engagement

Ways to Work Together

Choose the model that fits where you are — a focused diagnostic, embedded fractional leadership, a defined project, or ongoing advisory support.

Start Here · 30-Day Assessment

Partner Ecosystem Diagnostic

In 30 days, get a board-ready view of what is working, where revenue is leaking, and which partner motions deserve investment.

  • Full ecosystem audit across partners, programs, and pipeline
  • Competitive and routes-to-market benchmark
  • Prioritized 12-month roadmap with investment model
  • Board-ready findings deck and executive readout

Ongoing · Part-Time

Fractional Leadership

I embed part-time as your head of partnerships — driving strategy, execution, and results.

  • Best for: senior leadership without a full-time hire
  • Commitment: 1–2 days/week, 6-month minimum
  • Structure: monthly retainer

Fixed Scope · Weeks to Months

Project-Based Engagement

I scope, lead, and deliver defined partnership initiatives end-to-end — no scope creep.

  • Best for: a defined initiative that needs an owner
  • Commitment: typically 4–12 weeks
  • Structure: fixed fee, scoped upfront

Scheduled Sessions · As Needed

Advisory & Coaching

A seasoned thinking partner for the strategy, alignment, and decisions that matter most.

  • Best for: leaders who want a sounding board
  • Commitment: 5 hrs/month minimum, 3-month term
  • Structure: hourly or monthly retainer

The Work

The Systems I Build and Operate

Six practice areas, available individually or as a coordinated program. Select any card to see the key deliverables and business impact.

01

Partner Strategy

Transform your partner ecosystem vision into a strategy and execution plan that drives revenue and strategic objectives.

Business Impact

Eliminates random acts of partnering; channels executive attention and capital into partner routes that compound.

Key Deliverables

  • Strategic plan & sequenced roadmap
  • Prioritization framework
  • Investment & resource case
02

Route-to-Market Build

Activate new selling motions and partner archetypes to drive new pipeline, sales, and expanding segments and product.

Business Impact

Direct sales and partners stop competing for accounts, unlocking enterprise segments direct reps cannot reach alone.

Key Deliverables

  • Selling motion prioritization & build sequence
  • Partner type strategy (SI, ISV, reseller)
  • Hiring & implementation roadmap
03

Partner Program Design

Architect the program structure, incentives, and commercial frameworks that drive the right partner behaviors.

Business Impact

Creates predictable commercial upside for partners, making your product the easiest and most lucrative for them to recommend.

Key Deliverables

  • Program tiering, benefits & requirements
  • Incentive, MDF & deal-reg frameworks
  • Commercial agreement & pricing alignment
04

Partner Org Transformation

Redesign the partner organization — people, roles, comp, and operating model — incenting your partner strategy.

Business Impact

Transitions the company from founder-led or hero-dependent partnerships into an institutionalized, high-credibility team.

Key Deliverables

  • Org redesign, roles & coverage model
  • Comp plan & incentive architecture
  • Capability assessment, hiring & reskilling
05

Annual Planning

Drive the annual planning cycle — quotas, territory, and rules of engagement — that aligns internal teams behind the partner strategy.

Business Impact

Aligns Sales, Finance, and Partnerships under shared quota and coverage models, eliminating channel conflict before the fiscal year begins.

Key Deliverables

  • Annual quota build & territory planning
  • Rules of engagement with direct sales
  • SPIFF, accelerator & incentive design
06

Partner Operations & Cadence

Establish the operating cadence — forecast calls, QBRs, business plans — that drives value, accountability, and consistent execution.

Business Impact

Replaces anecdotal updates with board-ready forecasting, leading indicators, and clean revenue attribution.

Key Deliverables

  • Forecast & QBR cadence design
  • Partner business plan templates
  • CRM, deal-reg & attribution workflows

Common Questions

Frequently Asked Questions

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