Original research & practical perspectives
Ongoing studies on how partner ecosystems actually perform, plus practical perspectives on building partnerships that create measurable business value.
Ongoing Research
Run jointly by Shore Strategy Consulting, LLC and Collaborative Market Networks. We're studying how hardware procurement decisions get made inside growing companies — who influences them, what breaks down, and where advisors fit.
The survey takes about 10 minutes. Participants receive the aggregate findings when the study closes.
Perspectives
Partner Strategy
Most partner ecosystems in growth-stage SaaS stall for the same reasons: no clear thesis, no economics, and no operating rhythm. Here is what actually works between $10M and $100M ARR.
Partner Strategy
Channel conflict is rarely just a rules problem — it's an incentives problem. Until you address how people are measured and rewarded, no ROE will fix it.
Partner Strategy
Misaligned incentives silently undermine partner strategies. Learn why syncing monetary and non-monetary incentives with your goals is key to partner success.